Kensington,
a leader in bespoke luxury travel, has just launched a refreshed brand identity
that reinforces its dedication to delivering custom-tailored, privately guided
travel experiences for discerning clients worldwide. The rebrand, themed
"See the World, Differently", reflects Kensington’s persistent belief
that luxury travel is a deeply personal experience, one that should be uniquely
fitted to each traveler.
The new tagline
reflects Kensington’s continued vision of curating extraordinary private travel
experiences for the world’s most discerning travelers. Focusing on each guest’s particular interests
and priorities, the company designs personalized trips with the understanding
that "luxury" is not a one-size-fits-all concept, but rather a
reflection of what holds the most meaning for each individual traveler.
Kensington’s fresh
rebrand also brings an updated logo, new tone of voice and a facelift for its
website (with a further enhanced version coming in Spring 2025).
The reimagined
branding underscores Kensington’s commitment to creating deeply personalized
journeys for its clients. Rather than defining luxury through a singular style,
it takes a client-centered approach, crafting each journey to match the
specific aims and desires of each traveler. From short getaways to extensive
adventures, each Kensington itinerary is thoughtfully designed to exceed
expectations, creating not just vacations but lasting memories.
Since its founding
in 2006, originally specializing in African safaris, Kensington has evolved
into a global provider of high-end travel experiences in over 120 countries
around the globe. As the brand has grown, it has retained its unique approach of
designing highly curated experiences in keeping with the company’s mission of helping
travelers see the world through customized, privately guided trips that resonate
with their own concept of luxury.
“Our North Star is
always to enable travelers to see the world better. The ultimate luxury is
understanding the client so intimately that we truly understand their interests
and priorities to create the journey of a lifetime,” said Matt Cammaert, Senior
Vice President of Marketing and Outside Sales, Kensington. “This rebrand is a
reflection of our unwavering commitment to placing the customer at the center
of everything we do, as we continue to expand and elevate luxury travel
experiences.”
The tour operator’s
broader brand overhaul coincides with the introduction of an expanded portfolio
of sub-brands, each focused on distinctive luxury experiences that reflect the
company’s innovation and dexterity within the travel sector.
New Sub-Brand Portfolio
- Kensington
Tours: The company’s core
brand, which provides privately guided, custom-crafted itineraries designed by Destination
Specialists.
- Kensington
Cruise: Through intimate collaboration
with premier luxury cruise lines, Kensington Cruise can custom-tailor journeys
that extend well beyond the traditional cruising experience with seamless pre-
and post-cruise packages, complete with privately led shore excursions available
in over 200 ports.
- Kensington
Villas: A carefully
curated selection of over 1,000 hand-selected villas around the globe that
provide immersive luxury stays in which accommodations are a core part of the
experience. Every stay is enhanced with comprehensive concierge-level services,
including private chefs, dedicated drivers, yoga instructors and other specialists.
- Kensington Air: Offering tailored commercial flight
arrangements that ensure a seamless that air travel journey.
- Kensington
Private Jet: Providing the
very pinnacle of luxury and convenience when it comes to air travel via private
jet bookings.
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