Excite Holidays wants to know what you dreamed of doing when you were a kid-when there were no limits.
The company's new campaign, created for travel agents, is built on inspiration and looks at travel through the eyes of a child to inspire adults to dream of traveling like a kid again.
"Creative storytelling and travel are in sync, and there is no better way to communicate the feeling travel gives than through video," said Vanessa Richards, head of marketing at Excite Holidays.
"As an industry, we are in a time where agents need to be re-inspired. Travel is changing, day in, day out. The way it is booked, consumed and experienced. With that comes new challenges. Our goal is to remind our agents of their purpose, value and importance. They are the experts," Richards added.
The inspiring ad that accompanies the new campaign follows children and their dreams. A little girl says she is a princess who slays dragons, a little boy wants to go to the land of the dinosaurs, a young girl wants to swim like a mermaid and a young man dreams of becoming an NBA player.
The ad asks travel agents what their clients' dreams are and inspires them to turn those dreams into reality.
"Every great travel experience starts with a little bit of imagination," says a child.
View the ad below.
Excite Holidays, which recently launched in the U.S., is made for travel agents. The vacation wholesaler, based in Sydney, Australia, brings a vast portfolio and a streamlined booking platform as well as great rates to travel agents in the States.
Travel agents can find further inspiration, deals and information at Excite Holidays.
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