Aimbridge Hospitality to Manage Iconic St. Thomas Resort

Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Brian Major
by Brian Major
Last updated: 3:58 PM ET, Mon July 29, 2019

Resort operator Aimbridge Hospitality will manage the Frenchman's Reef Resort in the US Virgin Islands on behalf of owner DiamondRock Hospitality Co. upon the popular St. Thomas property's re-opening in 2020.

DiamondRock officials have not yet announced a brand under which the resort will operate following the re-opening, nor provided an exact date for the property's re-launch. The former Frenchman's Reef & Morning Star Marriott Beach Resort had been managed by Marriott prior to its 2017 closure following Hurricane Irma.

The Frenchman's Reef Resort was partially re-opened last March when Marriott officials announced a re-launch of the Marriott Frenchman's Cove wing. However, the property closed on September 6, 2018, and has remained shuttered since.

Marriott had operated the resort, which opened in 1973 and is one of St. Thomas best-known properties, for more than a decade.

Following the 2017 storms, DiamondRock launched an ongoing $200 million "rebuilding" of the property which will feature "infinity edge pools, enhanced wind resiliency measures, and restaurant concepts by celebrity chef Richard Sandoval," according to local media reports.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...