Aimbridge Hospitality to Manage Iconic St. Thomas Resort

Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Brian Major
by Brian Major
Last updated: 3:58 PM ET, Mon July 29, 2019

Resort operator Aimbridge Hospitality will manage the Frenchman's Reef Resort in the US Virgin Islands on behalf of owner DiamondRock Hospitality Co. upon the popular St. Thomas property's re-opening in 2020.

DiamondRock officials have not yet announced a brand under which the resort will operate following the re-opening, nor provided an exact date for the property's re-launch. The former Frenchman's Reef & Morning Star Marriott Beach Resort had been managed by Marriott prior to its 2017 closure following Hurricane Irma.

The Frenchman's Reef Resort was partially re-opened last March when Marriott officials announced a re-launch of the Marriott Frenchman's Cove wing. However, the property closed on September 6, 2018, and has remained shuttered since.

Marriott had operated the resort, which opened in 1973 and is one of St. Thomas best-known properties, for more than a decade.

Following the 2017 storms, DiamondRock launched an ongoing $200 million "rebuilding" of the property which will feature "infinity edge pools, enhanced wind resiliency measures, and restaurant concepts by celebrity chef Richard Sandoval," according to local media reports.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Watch Now!
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...