Aimbridge Hospitality to Manage Iconic St. Thomas Resort

Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Image: Aimbridge Hospitality will manage the Frenchman's Reef Resort when it re-opens in 2020. (Photo by Brian Major).
Brian Major
by Brian Major
Last updated: 3:58 PM ET, Mon July 29, 2019

Resort operator Aimbridge Hospitality will manage the Frenchman's Reef Resort in the US Virgin Islands on behalf of owner DiamondRock Hospitality Co. upon the popular St. Thomas property's re-opening in 2020.

DiamondRock officials have not yet announced a brand under which the resort will operate following the re-opening, nor provided an exact date for the property's re-launch. The former Frenchman's Reef & Morning Star Marriott Beach Resort had been managed by Marriott prior to its 2017 closure following Hurricane Irma.

The Frenchman's Reef Resort was partially re-opened last March when Marriott officials announced a re-launch of the Marriott Frenchman's Cove wing. However, the property closed on September 6, 2018, and has remained shuttered since.

Marriott had operated the resort, which opened in 1973 and is one of St. Thomas best-known properties, for more than a decade.

Following the 2017 storms, DiamondRock launched an ongoing $200 million "rebuilding" of the property which will feature "infinity edge pools, enhanced wind resiliency measures, and restaurant concepts by celebrity chef Richard Sandoval," according to local media reports.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...