Preferred Hotels & Resorts Adds Nine New Member Properties This Spring

Image: Aerial view of the Interalpen-Hotel Tyrol in the Austrian Alps.  (Photo Credit: Preferred Hotels & Resorts)
Image: Aerial view of the Interalpen-Hotel Tyrol in the Austrian Alps. (Photo Credit: Preferred Hotels & Resorts)
Lacey Pfalz
by Lacey Pfalz
Last updated: 1:05 PM ET, Fri April 21, 2023

Preferred Hotels & Resorts, the world’s largest independent hotel brand, added nine new properties to its portfolio this spring in destinations ranging from the Austrian Alps to the beaches of Sri Lanka. 

Each new member property now offers the same benefits for guests and members of the portfolio’s I Prefer Hotel Rewards loyalty program. 

Interalpen-Hotel Tyrol, Legend Collection

Located in Telfs, Austria 4,200 feet above sea level in the Alps, the Interalpen-Hotel Tyrol is a modern-rustic chalet hotel featuring seven dining options, a holistic spa offering the best of European and mountain wellness experiences, a panorama pool and plenty of seasonal activities to encourage travelers to connect with nature. 

Virgin Hotels New York City, L.V.X Collection

Following its recent grand opening, the Virgin Hotels New York City boasts 39 stories with 460 guest rooms, an outdoor pool and plenty of dining and entertainment spaces, as well as meeting and event spaces. Virgin Hotels are known for combining sophistication with liveliness, and this hotel does just that. 

Hotel Villa Real 5*, Madrid, L.V.X Collection

The Hotel Villa Real 5* is located in the heart of Madrid’s cultural quarter, near the city’s most iconic and important museums and attractions. The 115-room hotel offers private balconies or terraces with city views, as well as its own art and archaeology collection. 

Marino Beach, Colombo, Connect Collection

Marino Beach, Colombo is located on the coast of Sri Lanka’s capital city of Colombo and offers a contemporary experience with a zero-edge rooftop infinity pool, terrace and garden with ocean views, six restaurants and bars, on-site spa and access to the Beach Lounge. 

The rest of the properties are Hotel Balmes 4* in Barcelona, Spain, now a part of Preferred’s Lifestyle Collection and Preferred Residences; BOHO CLUB MARBELLA in Marbella, Spain, now a part of the Lifestyle Collection; the Borgo Scopeto Wine & Country Relais in Siena, Italy, now a part of the Lifestyle Collection; MYRIAD by SANA in Lisbon, Portugal, now a part of the L.V.X Collection; and Hotel Beausite in Interlaken, Switzerland, now a part of the L.V.X Collection.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...