20 Influential Women in the Travel Industry
People Alex Temblador March 08, 2021
Judi Wineland
Who she is: Owner of AdventureWomen, Founder of Thomson Treks, Thomson Family Adventures, and Thomson Collection
What she has done: Judi Wineland has spent her career blazing a trail in the male-dominated adventure travel industry. In 1978, she became the world’s first woman to found an adventure travel company and has since founded multiple others, including Thomson Treks, Thomson Family Adventures, and most recently, Thomson Collection. Twenty-five years ago, Wineland helped found Focus on Tanzanian Communities (FoTZC), a 501(c)(3) nonprofit organization that facilitates education, women’s empowerment, and water and health projects in northern Tanzania. She continues to serve as the organization's director.
Judi Wineland runs AdventureWomen with her two daughters, which they describe as a "relationship company," inviting women to unite over the power of female connection while exploring new frontiers. Offering adventure trips to dozens of destinations each year, AdventureWomen empowers women to challenge themselves mentally and physically by providing the security and camaraderie of a small group of women.
What changes would you like to see in the travel industry?
"Adventure travel in the U.S. started with younger travelers who were willing to 'rough it,' but today, it's important to acknowledge that the adventure travel industry currently caters to an affluent, older, and white market. Moving forward, I want to see the industry become more inclusive.
We need to make adventure travel more accessible to a diverse group of travelers, and welcome those who have been previously excluded -- including people of color, younger people, and those with less economic means."
Sponsored Content
-
A true adults only Caribbean atmosphere
Promoted by The Excellence Collection -
Tropical Paradise in Cancun & Punta Cana
Promoted by The Excellence Collection -
ALGV Travel Advisor Appreciation Month
Promoted by ALG Vacations -
For more information on United States
For more People News
More by Alex Temblador
Comments
You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on TravelPulse.com. Click here to learn more.
LOAD FACEBOOK COMMENTS