Alaska Airlines Is Retrofitting More Than 200 Planes

Image: Alaska Airlines Boeing 737 Max 9 aircraft in flight. (Photo Credit: Alaska Airlines)
Image: Alaska Airlines Boeing 737 Max 9 aircraft in flight. (Photo Credit: Alaska Airlines)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:50 AM ET, Fri July 19, 2024

Alaska Airlines is upgrading itself.

The carrier has announced plans to retrofit more than 200 of its planes so that it can add more premium seating.

That includes 218 jets that are part of the Boeing-made 737 family. Alaska is one of Boeing’s biggest customers.

The move is so Alaska Airlines can keep pace with larger carriers. It will be adding 1.3 million premium seats annually. Some retrofitted planes will have more premium seating in first class and have extra legroom.

That also means more revenue to an airline that is already selling more than 70 percent of its first-class seats.

But the added premium seating will not come at the expense of current seating, which has led to speculation about where it will come from and whether there will be a lack of legroom in current seats.

Alaska Airlines has said that the refurbishment is in response to customer demand for more premium seating.

The airline is slowly overcoming a January incident in which a door panel fell off a jet mid-flight.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Watch Now!
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...