Alaska Airlines Launches New Flight Connecting California Wine Country and Las Vegas

Image: The route will operate with an Alaska Airlines Embraer 175 jet. (Photo Credit: Markus Mainka/Adobe)
Image: The route will operate with an Alaska Airlines Embraer 175 jet. (Photo Credit: Markus Mainka/Adobe)
Rich Thomaselli
by Rich Thomaselli
Last updated: 2:05 PM ET, Thu March 21, 2024

There is a new destination on the horizon from Northern California’s wine country.

And it glitters.

Alaska Airlines is starting a new flight from Northern California's Charles M. Schulz-Sonoma County Airport (STS) to none other than America's playground, Las Vegas.

The new route from Santa Rosa to Sin City is expected to debut on October 1. It will be a daily nonstop flight. It will be the seventh nonstop destination from STS for Alaska Airlines. The facility is a convenient alternative to larger airports in nearby San Francisco and San Jose.

By the fall, Alaska Airlines will offer nonstop service to Burbank, Orange County, Seattle, Portland, San Diego and Las Vegas from Santa Rosa.

“We feel a deep connection with Santa Rosa—Alaska became the first carrier to bring commercial service to Sonoma County Airport nearly two decades ago—and we’ve remained the largest airline at STS serving nearly 2 million guests since then,” said Kirsten Amrine, vice president of network planning and revenue management at Alaska Airlines.

“As the only airline serving all four Bay Area airports, including Santa Rosa, San Francisco, San Jose and Oakland, we can’t wait to connect guests between Santa Rosa and Las Vegas and have them experience our premium, award-winning service.”

“We are thrilled with the addition of service from Alaska Airlines to Las Vegas – this route signifies not only our commitment to providing convenient travel options, but also Alaska’s dedication to enhancing connectivity within our community,” added Jon Stout, airport manager at Charles M. Schulz-Sonoma County Airport. “With the expansion of Alaska’s options, we are not just opening up routes, we’re opening doors to new opportunities and experiences for our passengers.  We look forward to the success of this venture and the continued growth of our partnership with Alaska Airlines.”

And when heading to Sonoma, Alaska passengers can take advantage of its Wine Flies Free program, which debuted in 2007 to make it easier for travelers to bring home their favorite bottles of wine.

Alaska's loyalty club members can check an entire case of wine for free.

The new route between Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet, an aircraft with window and aisle seating.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...