by Donald Wood
Last updated: 11:40 AM ET, Mon August 7, 2023
JetBlue debuted its exclusive streaming partnership with Peacock
on Monday.
The airline now offers more than 100 exclusive Peacock
titles onboard flights through the carrier’s in-flight seatback entertainment
touchscreens, with passengers who already have a Peacock subscription able to
enjoy the streaming service’s complete offerings.
Peacock benefits are also now integrated into JetBlue’s
TrueBlue loyalty program, with Mosaic members getting 12 months included at no
additional cost and TrueBlue members earning 1,000 TrueBlue points for
subscribing.
To celebrate the partnership’s launch, the brands are
launching several sweepstakes with Fooji to give away prize packs that include
travel items, Peacock subscriptions, roundtrip flights, a JetBlue Vacations
package, TrueBlue Mosaic memberships and more.
Travelers will also be reminded of the benefits through
co-branded marketing throughout their travel journey, including pre-fight
communications, airport placements, in-flight napkins, seatback map channels,
contextual seatback video spots, a deplaning message, Fly-Fi and more.
Last month, JetBlue announced a new codeshare
agreement that would make Air Serbia-operated flights available on the
carrier’s official website. The airline started adding the “B6” airline code on
Air Serbia-operated nonstop flights from New York City’s John F. Kennedy
International Airport and Chicago's O'Hare International Airport to Belgrade’s
Nikola Tesla Airport.
For the latest travel news, updates and deals, subscribe
to the daily TravelPulse
newsletter.
Topics From This Article to Explore
