Southwest
Airlines is introducing new enhancements to its Rapid Rewards loyalty
program, offering members greater flexibility and value when it comes to booking
flights and hotels.
With today’s
launch of the new Cash
+ Points capability, Rapid Rewards Members can use a combination of points
and other eligible forms of payment to purchase flights directly with Southwest,
with redemption eligible on as few as 1,000 points.
"We launched
several enhancements to our award-winning program last year that made it
easier to earn more points and achieve tier status, said Jonathan Clarkson,
Vice President Marketing at Southwest Airlines. "This year, we're
continuing our commitment to lean into Customer preferences by giving them
extra flexibility to make points go further by offering new ways to use their
points."
Better Business Travel Flexibility
What’s more, Southwest
is also extending these benefits to its business customers, allowing Corporate
Travel Managers to utilize a combination of cash and Rapid Rewards Business
points for their company’s travel bookings made through swabiz.com.
Book Either Flights
or Hotels
In addition to purchasing
tickets for Southwest flights, Rapid Rewards Members can now use their points
to book hotel stays through hotels.redeemrapidrewards.com,
powered by Rocket Travel by Agoda. This expanded feature offers members the
option to pay for hotel bookings using only points, or a combination of cash
and points, benefitting from access to competitive rates for points redemption
o flights and hotel bookings at over
400,000 properties around the globe.
"Our Purpose
is to connect People to the places that matter most to them by offering a
seamless travel experience," said Phil Gouel, Vice President
Travel Products at Southwest Airlines. "These enhancements allow Members
additional opportunities to redeem their earned points for hotel stays, with
more flexibility and more value."
Become a Rapid
Rewards Member
Southwest’s Rapid
Rewards program aims to simplify and expedite the process of earning reward
flights by ensuring every seat is a reward seat, without any blackout dates and
points that don't expire. Customers can easily join the Rapid Rewards program
on Southwest’s website to start earning rewards faster and enjoy the benefits
of flexible redemption options for flights and hotel stays.
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