United Defends Ending Middle Seat Policy, Calls It PR Strategy

Image: PHOTO: United Airlines Boeing 787 Dreamliner at LAX. (photo via Jetlinerimages/iStock Unreleased)
Image: PHOTO: United Airlines Boeing 787 Dreamliner at LAX. (photo via Jetlinerimages/iStock Unreleased)
Rich Thomaselli
by Rich Thomaselli
Last updated: 2:03 PM ET, Wed July 1, 2020

Less than a week after announcing it would end its policy on blocking middle seats and return to flying at capacity, United Airlines defended its decision today.

And boy did it really defend its decision.

In a potentially controversial statement, United chief communications officer Josh Earnest said on a conference call that "When it comes to blocking middle seats, that's a PR strategy, that's not a safety strategy."

It was a bold assessment considering United originally had joined fellow carriers American, Delta, JetBlue and Southwest in blocking middle seats to help slow the spread of COVID-19. But last week, both American and United said it would return to selling all available seats, as did Canadian carriers Air Canada and WestJet.

That drew the ire of the Centers for Disease Control virologist Dr. Robert Redfield, who said at a Congressional hearing that "We don't think it's the right message."

But Earnest defended United's decision.

"When you're on board the aircraft, if you're sitting in the aisle, and the middle seat is empty, the person across the aisle is within six feet from you, the person at the window is within six feet of you, the people in the row in front of you are within six feet of you, the person in the row behind you are within six feet of you," he said according to CNBC.

American issued a statement of its own, saying "We are unwavering in our commitment to the safety and well-being of our customers and team members. We have multiple layers of protection in place for those who fly with us, including required face coverings, enhanced cleaning procedures, and a pre-flight COVID-19 symptom checklist-and we're providing additional flexibility for customers to change their travel plans, as well."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
A New Standard in Economy Travel: TAP Economy PrimeWednesday, July 8, 2026
2:00pm Eastern
Join us for an exclusive look at TAP Air Portugal's new Economy Prime cabin and discover how it can...
Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
A New Standard in Economy Travel: TAP Economy PrimeWednesday, July 8, 2026
2:00pm Eastern
Join us for an exclusive look at TAP Air Portugal's new Economy Prime cabin and discover how it can...
Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...