by Ana Figueroa
Last updated: 4:13 PM ET, Tue September 4, 2018
Avalon Waterways is debuting two new TV commercial spots this week. The ads, which will be aired on travel and home decorating shows, invite travelers to "see the world their way."
"The same company that reinvented river cruise ships with spacious rooms, huge windows, one-of-a-kind Open-Air Balconies, and beds that face the ever-changing views outside, has also reinvented the river cruise experience," said Pam Hoffee, managing director of Avalon Waterways. "Whether travelers want to walk in the footsteps of legends, walk down the street like a local or accelerate their walk into a jog, our new Avalon Choice program presents our guests with the opportunity to go their own way each day of their cruise."
The Avalon Choice program is featured in the ads. Viewers will get a glimpse of the line's "Classic," "Discovery" and "Active" excursions as well as the Avalon Suite Ships.
"In 2019, for the first time, Avalon's entire fleet will be Suite Ships," said Hoffee. "As a result, the new advertising places a spotlight on our signature ships with Open-Air Balconies which blur the line between outside and in while forming a comfortable and spacious seating area for six and creating an open invitation to discover and dream. Even better? Avalon's balconies do not sacrifice room space. In contrast, they invite guests to enjoy 100 percent of their Panorama Suite, 100 percent of the time."
Avalon's signature Panorama Suites measure 200 square feet in size. They're located on two entire decks of each Suite Ship. The smallest stateroom in the Avalon fleet is 172 square feet. And, every Panorama Suite features beds that are angled out so that guest can enjoy riverside views.
"There are those who don't want to stand out. To be different. They like the status quo. Avalon Waterways is not that and neither are our guests," said Hoffee. "Instead, we have redefined the river cruise experience with expansive rooms, wider views and countless opportunities and choices to discover new destinations in new ways."
In addition to the new TV spots, Avalon has launched a "More in View" sales event and trade campaign. The promotion features free air on select 2019 European departures.
"Travel agents are an integral part of our national advertising campaign," said Vanessa Parrish, channel marketing manager for the Globus family of brands. "We have always provided agents with complimentary marketing tools and support. As part of this TV campaign, we are also arming them with a Consumer Marketing Kit on the Travel Agent Portal to access our new advertising spots, e-mails, social media posts, images and more to help them ignite river cruise sales for 2019. By launching this television advertising campaign, we hope to inspire more travelers to ask for - and book - river cruise vacations with their travel agent."
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