by Sarah Kuta
Last updated: 7:35 AM ET, Tue May 5, 2026
Azamara Cruises is now partnering with Approach Guides.
The initiative, which serves as the centerpiece of its 2026 Travel Advisor Appreciation Month offerings in May, combines innovative new marketing tools with incentives and rewards to celebrate and empower travel advisors.
Azamara and Approach Guides are introducing pre-designed “content experiences”—visually engaging, ready-to-use marketing materials featuring Azamara itineraries, destinations and promotions. The assets can be instantly co-branded and shared by advisors with their clients.
As part of Travel Advisor Appreciation Month, Azamara is also introducing a series of incentives tied to both bookings and engagement with the new Approach Guides platform. Advisors who book an Azamara cruise and register with Approach Guides to share co-branded content can:
- Earn up to $3,000 in gift cards by selling Veranda staterooms or higher on any sailing
- Enter for a Chance to win an Azamara Quest stateroom on the one-night preview event on December 17, 2026
- Gain access to Azamara’s Travel Partner Alliance Facebook page, where new questions will be posted every Tuesday and Friday throughout May. Advisors can answer for a chance to win a prize, with one winner selected each posting day for a total of eight winners during the month
- The first 100 to register to share Azamara Cruises on Approach Guides will receive a branded gift
“At Azamara Cruises, travel advisors are the driving force behind our continued growth,” says Dondra Ritzenthaler, chief executive officer of Azamara Cruises. "Their expertise, passion and dedication shape the Azamara experience. This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings."
"As we continue to invest in resources like enhanced training, expanded commission opportunities and innovative tools, Azamara remains committed to supporting advisors and celebrating their invaluable role in our success," Ritzenthaler continued.
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