by Sarah Kuta
Last updated: 1:35 PM ET, Tue September 2, 2025
Azamara Cruises is launching a new initiative to honor the contributions of travel advisors.
The 2025 Travel Advisor Celebration, which runs from now through October 31, includes exclusive tools, incentives and rewards for travel advisors .
“Travel advisors are the driving force behind our continued growth,” says Michelle Lardizabal, the brand’s chief sales officer for North America. "Their expertise, passion and dedication shape the Azamara experience.”
As part of the celebration, Azamara is also unveiling a new training in the Azamara World Academy. Called Destination Immersion, the new offering is designed to help advisors understand and sell Azamara’s longer stays, deep cultural connections and curated excursions.
The chapter covers Azamara's expanded specialty voyages; the more than 13,500 shore experiences available, including 246 “Own the Night” evening and overnight options; 34 new AzAmazing Evenings and Stories Under the Stars featuring destination speakers; and 150 new regional entrées, 21 local beers and the Destination Showcase poolside celebration.
Travel advisors who complete all five Azamara World Academy chapters can earn exclusive rewards, including:
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Up to $1,000 in bonus commission on any new FIT bookings made through October 31.
An entry to win an Azamara cruise after completing Destination Immersion and selling one Azamara cruise.
Up to 11 CLIA credits,
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Prizes for answering weekly questions on Azamara’s Travel Partner Alliance Facebook page.
A commemorative pin for the first 100 graduates.
Double group amenity points on new affinity groups booked during the Azamara Travel Advisor Celebration.
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