Television viewers can now expect to see cruise vacations being sold on HSN-also known as the Home Shopping Network-in collaboration with CruCon Cruise Outlet.
There, customers will have access to exclusive specials from 17 cruise lines.
"We are absolutely thrilled to announce our partnership with HSN and offer our clients even more exclusive offers and amenities," said Sandy Cleary, Founder of CruCon Cruise Outlet, in a press release. "During this joint venture, we will continue to bring customers award-winning service all while helping them plan their dream vacation."
Don't expect specific sailings to pop up on screen for live phone purchase via HSN directly, however.
That job will still fall into the hands of CruCon with agents pointing clients in the direction of the right deals and specific cruises based on personal preference and travel interests.
Making on-air appearances, however, will be Cleary herself beginning on January 4, 2018. She will be broadcast to more than 90 million households as a spokesperson for the partnership, no doubt highlighting some of the exclusive Caribbean to Europe cruise deals to be had-some of which can already be viewed here.
"This joint venture will mark the first time HSN has partnered with a travel agency to focus on cruises. We know cruises are the vacation of choice for many of our customers," said Sean Bunner, VP New Business Development, HSN, in the release.
"We are thrilled to partner with industry leader CruCon Cruise Outlet to offer consumers an innovative and trusted way to plan their next escape."
Established in 1997, CruCon is a New Hampshire-based North American cruise travel agency with an international clientele. The company accommodates over 100,000 cruisers annually.
Cleary added, "This is a great opportunity to introduce even more vacationers to the value of a cruise vacation as well as the importance of using the expertise of a travel agent in that process."
Indeed, this is a brilliant marketing move to garner the attention of a cruising demographic that might not frequently utilize a computer. By targeting them through an underutilized channel, an entire niche of otherwise-missed consumers can be recaptured.
HSN shoppers are proficient at phone calling, and dialing up CruCon is just one more step away from making any other purchase from the televised network. Travel agents are experts at guiding clients through the process of selecting specifics from there.
Norwegian Cruise Line previously participated in an HSN giveaway, but now the network's viewers have access to over a dozen different cruise brands.
CruCon-as seen on HSN-might soon prove to be a sales renaissance for both companies.
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