Cruise & Cruise Line

Louis Cruises Officially Launches New Brand, Celestyal Cruises

TravelPulse Staff
by TravelPulse Staff
Last updated: 3:17 PM ET, Tue December 16, 2014

PHOTO: The new Celestyal Explorer.

Louis Cruises is pleased to introduce the world to its new brand: Celestyal Cruises with the launch of the cruiseline's new website www.celestyalcruises.com, unveiling of the Celestyal Cruises logo and livery for the Celestyal Crystal and Celestyal Olympia, and the release of the brand's 2015 brochures and itineraries.

"The new Celestyal Cruises is the only home porting cruise line in Greece. It also enjoys a time-honored history of success via Louis Cruises as one of Europe's most beloved cruise providers, with nearly six million satisfied passengers as of the close of the 2014 cruise season," said Kyriakos Anastassiadis, CEO of Celestyal Cruises and Louis Cruises. "We are thrilled and enthusiastic to introduce this exciting new brand to the world."

Continued Anastassiadis, "Our cruises are a promise …We promise to take our passengers to the places they've dreamt of, iconic harbors and idyllic islands. We promise to spoil them with our legendary hospitality and our stellar Greek food and wines…to give them the best of Greece with spectacular excursions and special themed events. With the introduction of the new brand, we are giving a name to our promise…Celestyal Cruises."

Launch of CelestyalCruises.com

Louis Cruises today announced the launch of CelestyalCrusies.com, the official website for the company's new cruise brand. Artfully designed to inspire travelers with easy-to-use navigation and tools to help travel professionals plan and book travel for their clients online, the new website boasts functionality and features to make the user experience the very best it can be.

CelestyalCruises.com enables travel agents and travelers to access valuable information and book an exciting range of cruises throughout the Eastern Mediterranean. The new site is also available in many languages including English, Greek, French, Italian, Spanish, Russian, Turkish, German, and Portuguese. On the interactive site, users have access to:

-- New 2015 calendar with Early Booking Discounts: http://celestyalcruises.com/en/cruises/cruise-2015/index.html

-- Vessel info including deck plans: http://celestyalcruises.com/en/cruise-ships/index.html

-- Destination Guides including info on newly added destinations for 2015: http://celestyalcruises.com/en/cruise-destinations/index.html

--Shore Excursions: http://celestyalcruises.com/en/cruise-excursions/index.html#/page/1

-- Dedicated Travel Agent Registration section: http://celestyalcruises.com/en/form/5/travel-agents-registration.html and booking section: http://pro.louiscruises.com/AgencyLogin.html

-- Online booking of Cruises, Shore Excursions and All-Inclusive Drinks Packages

-- Social Media handles to follow Celestyal Cruises and engage with the line online

Unveiling of New Logo & Ship Livery

"Celestyal" means "of the stars," "heavenly" and "divine" - it defines the authentic Greek experience that the company provides. "Celestyal" honors the Ancient Greeks, one of the first civilizations to use celestial navigation, as does the brand's newly unveiled logo, which combines two iconic, eternal Greek images: the spiral, taken from seashells, and the windmills of the Aegean.

The Celestyal Cruises logo evokes the sea, the sun and the wind. It reaffirms our commitment to our Hellenic roots, and to supporting the economy and preserving the environment of each destination we visit. The spiral also symbolizes continued growth as a company. As they build the Celestyal Cruises brand, it will continue, as Louis Cruises, to operate in the chartering and ship management segments of the cruise industry.

The Louis Aura will retain her name and will continue her scheduled itineraries in France and Cyprus. Louis Cruises' two other ships, the "Thomson Spirit" and "Thomson Majesty," are under charter to Thomson Cruises of TUI AG.


SOURCE: Celestyal Cruises press release


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