MSC
Cruises new U.S. brand campaign will debut an ad during Super Bowl 59
showcasing MSC World America, sailing from Miami beginning April 2025.
The brand’s first-ever Big Game commercial produced by
award-winning agency Highdive, will feature a 60-second ad on February 9 with
Drew Barrymore and Orlando Bloom taking viewers on a cruise “holiday” aboard
MSC World America, the company’s flagship.
“I am so proud to work with MSC Cruises, which is a company
that makes it possible for people and families to get to see the world,” shared
Drew Barrymore, actress and host of The Drew Barrymore Show.
She added, “They take care of all the planning and make it
beautiful and joyful! They are also helping to create incredible memories to
last a lifetime. I’m so excited to partner with MSC Cruises on this most
meaningful endeavor!”
“This is my first Big Game commercial, and I’m flattered to
partner with such a prestigious brand,” said actor Orlando Bloom. “MSC
World America is full of European style and is perfectly designed for
immersive and enriching experiences at sea. I’m excited to share this elegant
new ship on America’s biggest stage and I’m sure MSC World America will wow
holidaymakers of all types—Americans and Europeans alike.”
Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC
Cruises USA said in a statement, “The fun dynamic between Drew and Orlando in
our Big Game commercial is a great representation of MSC World America—which
combines European design and authentic experiences with everything Americans
have come to expect from a cruise—to offer an unmatched vacation.”
Salas added, “We want to give America a glimpse of all the
unique features our new ship has to offer, through Drew and Orlando's eyes of
course.”
The new campaign kicks off an exciting year for MSC Cruises as
the US MSC World America will be the brand’s largest ship to serve the North
American market when she sets sail from PortMiami on April 9, 2025.
MSC World America will offer 7-night Eastern and Western
Caribbean cruises all calling at Ocean Cay MSC Marine Reserve—a private island
destination in The Bahamas with several miles of white sand beaches, turquoise
waters and a range of activity and amenity enhancements debuting in 2025.
In later 2025, the line will offer cruises from Galveston,
Texas for the first time, followed by the addition of cruises to Alaska in the
summer of 2026.
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