Cruise & Cruise Line

NCL to Host Culinary Cruise Featuring Bobby Flay and Other Top Chefs

Image: PHOTO: Norwegian Joy (photo courtesy Norwegian Cruise Line)
Image: PHOTO: Norwegian Joy (photo courtesy Norwegian Cruise Line)
Claudette Covey
by Claudette Covey
Last updated: 8:15 PM ET, Mon September 29, 2025

Norwegian Cruise Line’s Norwegian Joy will host a five-night “Bobby Flay & Friends” cruise in conjunction with Sixthman, a company that creates festivals at sea, and Entertainment Benefits Group, which specializes in entertainment and travel.

The itinerary, which will sail roundtrip from Miami to Montego Bay, Jamaica, and George Town, Grand Cayman, is scheduled to depart on Nov. 6, 2026.

Sales opened on September 25, 2025, and “will close on Oct. 13, 2025, with “public on-sale beginning October 15, 2025, at 2 p.m. ET,” Sixthman said, with deposits of $100 per person when enrolling in automatic monthly billing.

“I’m beyond thrilled to bring together such a talented group of chefs and friends for an unforgettable culinary adventure at sea,” Flay said.

In addition to Flay, the chef lineup will include Brooke Williamson, Leah Cohen, Scott Conant, Antonia Lofaso, Marc Murphy, Michael Voltaggio, Ayesha Nurdjaja and Damaris Phillips.

The cruise will include cooking and mixology demonstrations, one-of-a-kind dining experiences, an unlimited open bar package, Q&A sessions with chefs, panel discussions, signings, wellness activities and themed events.

“Anyone can book a table at a restaurant or tune into a cooking show,” said Sixthman CEO Jeff Cuellar.

“What makes this cruise special is the opportunity to see some of today’s most influential culinary voices out of the kitchen and simply as people sharing meals, recipes and meaningful conversations.”

“This sailing will be our most elevated yet on the Norwegian Joy, and I can’t wait to see all of the ways our guests are able to create memories with loved ones that will last a lifetime, Cuellar added.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...