by Lacey Pfalz
Last updated: 12:20 PM ET, Wed May 15, 2024
On May 15, Oceania Cruises debuted Oceania Insider Connect, a travel advisor platform that will aid them in sales and marketing efforts with a co-branded website, AI-generated social media posts and more.
Oceania Insider Connect is powered by Approach Guides, a leading content optimization platform for travel brands. Travel advisors can get started with no extra cost.
The platform offers two marketing solutions to travel advisors: co-brandable marketing pages to showcase Oceania Cruises’ itineraries, experiences, ships and more to clients, along with a co-branded website with real-time pricing and availability.
An example of what the co-branded marketing materials look like from Oceania Insider Connect. (Photo Credit: Oceania Cruises)
Oceania Insider Connect utilizes pre-design content but also uses AI to suggest engaging social media posts and client emails, all linking back to the travel advisor’s website.
Oceania’s sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, also have their own versions of the service, called NCL Connect and Regent Connect. Regent Connect launched in 2023, while NCL Connect launched in March.
“As we gear up for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success,” said Nikki F. Upshaw, Senior Vice President of Global Sales at Oceania Cruises. “Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business.”
“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool,” continued Upshaw.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
