by Sarah Kuta
Last updated: 12:35 PM ET, Thu May 2, 2024
The aurora borealis—also known as the Northern Lights—have mesmerized skygazers for centuries.
Now, Princess Cruises is unveiling new programming designed to help guests learn more about this dazzling celestial spectacle.
This summer, the cruise line is rolling out a new experience called “Voyage to the Stars” as part of its “North to Alaska with Princess” program. Guests who are sailing to Alaska will be able to watch a Northern Lights presentation in the Princess Theater to learn more about this natural phenomenon.
"Each season in Alaska we strive to deliver enriching experiences for our guests to feel immersed in the beauty and local culture of this spectacular destination," says Terry Thornton, chief commercial officer of Princess Cruises. "After receiving our highest guest satisfaction ranking ever last season, we knew we wanted to design elevated programming to further connect our guests to all of the wonders of the 49th state for our 55th anniversary season."
This summer, Princess will offer 158 departures on 14 unique itineraries—its biggest season yet. Travelers will visit 17 destinations on seven ships.
In addition to the new Northern Lights offering, Princess is offering a wide array of activities and activations during trips to No. 49. For example, guests who sail aboard Majestic Princess and Discovery Princess can go fishing during the day, then eat their own catch for dinner. The cruise line is also offering salmon cooking demonstrations, a four-course seafood pop-up dining event and 13 new shore excursions.
On land, the cruise line is also rolling out a new geocaching expedition program at its five Princess Wilderness Lodges. Princess is also serving Alaska-themed cocktails, mocktails and appetizers, plus a new Alaska tea experience, cooking demonstrations, cocktail-making classes and more.
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