Ultra-luxury cruise line Regent Seven Seas Cruises has announced the debut of its new brand positioning featuring a creative look and “Unrivaled at Sea” tagline.
The global campaign “Nobody Does It Better” represents a multi-year evolution reflecting the cruise line’s dedication to redefining luxury at sea. Launching on December 4, 2025, the revitalized brand makes its debut across marketing and sales channels including print and digital advertising, social media, connected TV and more.
"We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, Travel Partners, and team members all around the world," said Andrea DeMarco, President of Regent Seven Seas Cruises.
Demarco added, "When guests sail aboard The World's Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivaled at Sea, exceeding each guests' unique expectations in every way. We truly believe that across our fundamental brand pillars of Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection, that Nobody Does It Better than Regent Seven Seas Cruises."
Regent’s promise of being “Unrivaled at Sea” is supported by four guiding brand pillars highlighting key guest experiences - Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection.
As the new pillar for Regent, Heartfelt Hospitality captures the warmth, care and personalized attention delivered to each guest by the onboard team who attend to every imaginable detail, caring for guests like family to deliver a seamless travel experience. Decades of heritage, a relentless pursuit of perfection and Regent's commitment to being the consummate host set the cruise line apart in the industry, consistently a top factor by guests expressing their strong brand loyalty.
Regent's global brand marketing campaign “Nobody Does It Better” launches with a captivating, emotive film telling the story of a couple who are pampered from the very start of their voyage when picked up by a door-to-airport Blacklane private chauffeur concierge service.
The film features a recording of the classic song "Unforgettable" by award-winning producer David Kosten, underlining the cruise line's timeless sophistication and elegance as the couple indulge in a myriad of ultra-luxury experiences along with highly personalized service and Regent's signature Heartfelt Hospitality throughout their cruise.
Regent's new brand positioning marks the completion of a phased, comprehensive brand evolution, driven by consumer and travel trade research to best position the Company firmly as the world's leading ultra-luxury cruise line.
"The ultra-luxury cruise landscape is constantly evolving, and we recognize that to remain the leader, we must adapt, innovate and consistently anticipate and exceed the expectations of the discerning ultra-luxury traveler," said Jessica John, Chief Marketing & Strategy Officer, Regent Seven Seas Cruises.
She added, "Over the past few years, we have embarked on a bold journey of transformation in our product, marketing and messaging, providing our guests with more flexibility, choice and personalization to fit their own definitions of luxury, while also boldly repositioning Regent to stand out in an ever more competitive ultra-luxury cruise landscape."
The extensive research also informed Regent's decision to create two new fares - launched in July 2024, providing guests with personalized all-inclusive luxury, with more ways to tailor their journey to unique preferences.
With the All-Inclusive Cruise Fare, guests can enjoy unlimited shore excursions, specialty dining and premium beverages, valet laundry service gratuities and more. The Inclusive Fare extends their journey beyond the sailing to include roundtrip flights, customizable to preferred air class, and a new private executive chauffeur service.
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