by Sarah Kuta
Last updated: 4:25 PM ET, Mon April 22, 2024
Windstar Cruises is making big changes to its guest services department.
The small-ship line has changed the department’s name to “vacation planning” and has made two strategic personnel changes within the rebranded division. Jaymi Fiveash is being promoted to senior director of vacation planning, while Andrew Ironstone has been hired as the director of outbound consumer sales.
“Rather than just managing the guest booking process, the emphasis will now be on proactive sales as well as specialized expertise to craft personalized vacations for Windstar’s diverse customers and travel partners,” says Janet Bava, Windstar’s chief commercial officer.
Fiveash has held many roles at Windstar over the past decade, starting as a vacation planner in guest services. In her new role, she will be responsible for inbound and outbound reservations, the passenger air program, onboard cruise consultants and pre-cruise guest operations. She’s now building dedicated teams focused on outside sales, inbound reservations and groups.
“At Windstar, our goal is to provide the best vacation experience for each individual, whether that be a completely all-inclusive vacation with air, hotel, transfers, drinks, excursions and other onboard amenities, or an a la carte experience created with you by a vacation planner,” says Fiveash.
Ironstone is new to Windstar Cruises, having worked most recently overseeing 100 outbound sales agents at Princess Cruises. He’s also worked for Crystal Cruises and Silversea Cruises. In his new role, he’ll help cultivate relationships with new Windstar guests and provide personalized booking experiences to the line’s loyal fans
"We are thrilled to refocus our guest services operations as a new vacation planning team, combining Jaymi’s wealth of experience cultivated over years of commitment to Windstar Cruises with Andrew’s expertise in building and leading call center teams within the cruise industry,” says Bava.
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