Barbados Launches ELITE Club for Travel Agents

by TravelPulse Staff
Last updated: 1:12 AM ET, Wed March 11, 2009

The Barbados Tourism Authority unveiled its loyalty club, the Barbados ELITE (Exclusive Leader In Travel Experiences) Club, created solely for travel agents. The program has been designed with a four-point focus in mind: to educate the agent community about Barbados; to develop long-term business for each agent's client base; to provide added-value for the client when in Barbados; and to offer a loyalty structure with benefits and rewards for the agent. Travel professionals can sign up for membership and find out more about the Barbados ELITE Club by visiting www.barbadoseliteclub.com.

Exclusive benefits of joining the Barbados ELITE Club include: ELITE Club rewards & bonus offers plus the opportunity to win a luxe Barbados vacation or cash prizes; a dedicated ELITE Club Hotline with its own Barbados Personal Concierge; an On-Island VIP Service for ELITE Club members; personalized client recognition on-island; preferred agent listing on the official BTA website at www.visitbarbados.org; an ELITE Club graduation certificate & gift package with exclusive Barbados merchandise and clothing; exclusive consultation with the BTA's Regional Sales Managers, North America; joint marketing support; trade shows, co-op advertising opportunities etc.; customer referrals from the BTA; guaranteed 48-hour delivery of sales support material requests; invitations to exclusive ELITE Club events; VIP familiarization tours on island; five continuing education units from The Travel Institute. Agents participating in TTI's continuing education program are eligible for the CEUs

"The Barbados ELITE Club is unique in that it benefits both the travel agent and the agent's clients directly," said Richard Williams, vice president sales and marketing, North America for the Barbados Tourism Authority. "As one of the most advanced travel specialist programs in the industry today, its differentiation lies in its combination of education and care for the agent, with marketing and sales support; as well as looking after the interests of the client when in Barbados." For more information on travel to Barbados, call 800-221-9831 or visit www.visitbarbados.org.