The Stratosphere Las Vegas hotel and casino wants to rededicate Sin City to "real fun for real people," according to its "Everyman-ifesto."
As the name suggests, the property's new marketing campaign is aimed at the everyman and everywoman.
Despite attracting a record 41.1 million visitors in 2014, some feel that Las Vegas has become a pretentious destination of late, with travelers being nickeled and dimed at every turn.
"A bottle of booze should not be a mortgage payment," states the new "Everyman-ifesto."
True or not, the Stratosphere is content to buy into the emerging theme and cater to middle-market customers.
According to Kimberly Pierceall of the Associated Press, Lonely Planet travel guide writer Sara Benson points out that there's a growing division among Las Vegas visitors who seek out the deluxe experience on the Strip and "people who dearly miss the old Vegas."
"You want to understand Vegas on a budget? We're going to stay at the Stratosphere," she told an editor of the travel guide.
Pierceall explains:
"The hotel's average daily room rate was $47.64 during the three months ending Sept. 30 compared with $267 at the Wynn and Encore resorts on the Las Vegas Strip. The average rate at MGM Resorts properties was $131, but it spans a wide spectrum in tastes and prices from Circus Circus to Bellagio."
While the changing perception of Las Vegas clearly isn't impacting the number of visitors who descend on the city each year, it's clearly opened the door for hotels and casinos like the Stratosphere to capitalize.
And with the northen edge of the Las Vegas Strip eyeing a potential renaissance, the timing of the Stratosphere's latest campaign is seemingly impeccable.
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