by Lacey Pfalz
Last updated: 10:00 AM ET, Wed March 20, 2024
Chocolate chip cookie brand Chips Ahoy! is launching a new sweepstakes that will give one lucky winner a free weekend in Malibu as the cookies relaunch with all-new packaging and a new and improved recipe.
The brand will relaunch nationwide this April, with some select stores getting the new and improved cookies a bit earlier. The new “MMMproved” cookie includes chocolate chips with a higher cacao content and more Madagascar vanilla. A new mixing process also creates that perfect Chips Ahoy! texture.
Chips Ahoy! is celebrating the new cookie recipe and brand redesign with celebrity Keke Palmer to launch the Chips Ahoy! MMMproved Getaway Sweepstakes. The sweepstakes will provide an all-expenses paid weekend at a luxury Malibu beach house.
“Personally, I’m manifesting lounging poolside in Malibu eating Chips Ahoy! cookies for summer 2024 and now you can too!’ said Palmer. “Chips Ahoy! cookies have always been my go-to cookies – but now with even tastier, more decadent chocolate I will be stocking my pantry. Our favorite cookie just got even better!”
Hopeful winners can apply if they are legal residents of the U.S. and Puerto Rico, are over thirteen years old and enter by May 31, 2024 by following Chips Ahoy!’s socials on Instagram or Facebook and then commenting on the pinned post about the sweepstakes. Full terms and conditions are available to peruse on www.mmmproved.com.
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