Disney World Announces Launch Date for MagicBand+

Image: The new MagicBand+ from Disney (photo by Eric Bowman)
Image: The new MagicBand+ from Disney (photo by Eric Bowman)
Donald Wood
by Donald Wood
Last updated: 12:26 PM ET, Thu July 21, 2022

Walt Disney World Resort announced it would launch the company's newest wearable, MagicBand+, starting on July 27.

The new Disney product will enhance guest visits to the theme park throughout the vacation destination's 50th anniversary celebration and beyond.

The next-generation MagicBand+ will retain popular features from the MagicBand initially introduced in 2013- park and guest room entry, retail and dining, PhotoPass service and more-and add new functionality to unlock experiential moments of magic.

The wearable technology will feature color-changing lights, haptic vibrations and gesture recognition, enhancing the storytelling through new interactive experiences.

The Disney Fab 50 Quest is a scavenger hunt throughout Disney World that uses MagicBand+ and the Play Disney Parks app to interact with the golden character sculptures and unlock digital achievements, including an augmented reality feature.

For Star Wars fans, the Batuu Bounty Hunters experience allows guests to use their MagicBand+ to find numerous virtual bounties hidden throughout Black Spire Outpost, with a local guild master rewarding them with galactic credits.

Visitors can experience nighttime spectaculars in a new way as they see their bands light up and complement the magic in the skies, including Harmonious at EPCOT and Disney Enchantment at Magic Kingdom Park.

Disney Resort hotel guests and Disney World Annual Passholders can purchase MagicBand+ at a discounted, pre-arrival price, and the wearable technology will be available to all other guests at prices starting at $34.99.

Guests may continue to use their existing MagicBand and Disney MagicMobile to enjoy other features, with the original MagicBand product still available for purchase.

Officials also announced MagicBand+ would be available at Disneyland Resort later this year.


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter here.

Topics From This Article to Explore

More From TravelPulse

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...