Six Flags announced a new partnership with NFL legend and three-time Super Bowl champion Travis Kelce today. He will serve as a brand ambassador for the North American amusement park operator.
Over the course of 2026, Kelce will provide marketing support to the brand’s portfolio of parks, including creating and supplying digital content across various social media platforms.
Six Flags also has the right to use Kelce’s name, image and likeness across multiple approved channels, including broadcast media, streaming platforms and in-park marketing outlets.
“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and chief executive officer.
"Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter," said Kelce. "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level."
"I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences," Kelce continued.
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