The Super Bowl is primetime for companies looking to get the word out about their products and services.
Last year, Super Bowl LVI drew in more than 112 million viewers, and this year's Big Game showdown between the Kansas City Chiefs and Philadelphia Eagles is expected to lure a similar amount of eyeballs.
The list of highly anticipated and expensive advertisements scheduled to run throughout the game is a long one but once again includes some notable travel companies as this Super Bowl Sunday will feature spots from OTAs such as Booking.com and Priceline as well as marquee travel suppliers like Disney, Carnival Cruise Line and United Airlines, among others.
As the recipe typically calls for, the ads are equal parts humor and heartwarming. Beloved actresses Melissa McCarthy and Kaley Cuoco will promote travel for Booking.com and Priceline, respectively, as they encourage viewers to book their next getaway (though we still recommend talking to a travel advisor).
According to Thrillist, Priceline's Big Game ad will kick off a series of travel deals valued at more than $5 million, including $1,000 coupons for Priceline Hotel Express Deals that are only accessible during Super Bowl LVII.
The Walt Disney Company is celebrating its 100th anniversary ahead of October 16, 2023, with a special Super Bowl LVII commercial honoring both fans and creators.
"As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney's legacy and his passionate pursuit of excellence that continues to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century," Disney CEO Bog Iger said in a statement.
"Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture."
Meanwhile, Carnival Cruise Line's 30-second ad will aim to capitalize on Wave Season and entice families to "Choose Fun Together."
United Airlines is ditching the humor to hype its success during the hectic holiday season, specifically in Denver where competitor Southwest Airlines' meltdown left thousands of passengers stranded.
Popular ride-sharing app Uber is also spending big this year with an ad anchored by Diddy and featuring cameos by the likes of Kelis, Donna Lewis and Haddaway.
The spot will promote the company's Uber One membership featuring benefits such as special pricing, priority service and access to exclusive perks.
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