Nexion: Flourishing Luxury Market Attracting New Advisors

Image: Nexion offers program to help advisors build their luxury businesses. (Source: Courtesy AdobeStock)
Image: Nexion offers program to help advisors build their luxury businesses. (Source: Courtesy AdobeStock)
Claudette Covey
by Claudette Covey
Last updated: 1:40 PM ET, Wed February 18, 2026

As the luxury market continues to flourish unabated and becomes increasingly more accessible, it is attracting individuals seeking flexible, relationship-driven careers centered on service and expertise, said Nexion Travel Group.

“We’re seeing a strong interest from people who want to build businesses around helping others,” said Nexion President Jackie Friedman.

“You don’t need to come from a traditional luxury background,” she said. “With the right training and support, advisors can grow into this space and build very successful businesses.”

With luxury travel becoming more accessible, flexible and personalized – and as more travelers are introduced to premium experiences – people are “discovering travel advising as a viable, fulfilling career, supported by strong demand across both traditional and emerging luxury travel,” Nexion said.

“Luxury today is less about formality and more about personalization,” said Kurtis Haring, owner of Sojoura Travel, a Nexion affiliate. “Clients want to feel confident and cared for. That’s where advisors come in.”

To support advisors building their luxury businesses, Nexion offers programs such as Leap Into Luxury, which helps advisors move their businesses up-market and the annual Luxury Sales Summit, taking place this November in Santa Fe, N.M., where advisors connect with luxury supplier partners and industry experts,” the host agency said.

“For many people, this is a career that grows with you,” Friedman said. “Whether you’re new to the industry or expanding into luxury, you can build a business that reflects your strengths, your lifestyle and your clients’ needs.”


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