by Lacey Pfalz
Last updated: 3:10 PM ET, Tue May 7, 2024
Hard Rock International launched its Unity by Hard Rock loyalty program with a new star-studded campaign “Come Together,” featuring Shakira, Lionel Messi, Noah Kahan and John Legend.
Unity by Hard Rock is a loyalty rewards program offering ways to earn rewards from Hard Rocks hotels, cafes and shops across the globe. There are ways to earn and redeem rewards from hotels, casinos, cafes and shops. At Hard Rock Hotels, members will enjoy member-only exclusive rates and discount offers throughout the year, exclusive amenities and other benefits by membership tier.
"I love being a part of the Hard Rock family and have enjoyed bringing my namesake items to their Cafes and seeing shows with my family, so I was excited to be in this terrific 'Come Together' campaign," said Leo Messi. "Now, my fans can earn and redeem Unity by Hard Rock points anytime they dine, stay or play at participating Hard Rock locations, whether it's at my home turf in South Florida or other locations around the world."
Additionally, the loyalty program is offering a series of sweepstakes celebrating its launch, called Come Together Experiences. The sweepstakes series is offering two that are available to enter, including a trip for two to New York City to attend one of Noah Kahan’s first-ever shows headlining at Madison Square Garden, including a three-night stay at the Hard Rock Hotel New York. Entries for this sweepstakes close May 31, 2024.
The second sweepstakes offers a bucket-list vacation for free for one lucky winner and their guest. They’ll enjoy a 7-day, 6-night stay at the Hard Rock Hotel Maldives, including air travel and transportation. Hopeful winners can enter through August 31, 2024.
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