by Mia Taylor
Last updated: 2:40 PM ET, Mon October 29, 2018
With Veterans Day rapidly approaching, Hyatt Hotels has announced a slew of new benefits and programs aimed at supporting military members and their immediate family, including a first-ever discount offered at Hyatt properties.
In addition to the new rate for veterans and active military personnel and their immediate family members, there will be reinforced veteran job placement and also career development programs, the company said in a statement.
"Military personnel, veterans, and their families have worked and fought hard to support their country and they shouldn't have to settle when on the road or pursuing a post-military career," Mark Vondrasek, Hyatt's chief commercial officer, and Veterans Diversity Business Resource Group (DBRG) executive sponsor, said in a statement. "We welcome military personnel, veterans, and their families to work and stay with Hyatt."
Those who have served or are currently serving in any official government-sponsored branch of the United States armed services and their immediate family members are eligible to receive between 10 and 15 percent off the Hyatt Standard Rate at any participating Hyatt-branded hotel in the United States when booking the veteran and military rate with offer code MILVET.
This is the first-ever veteran and military discount to be offered by Hyatt hotels. A valid U.S. military or veteran ID or other documented proof of service is required at check-in, and military personnel, veterans and immediate family members who are World of Hyatt members will be eligible to earn World of Hyatt points for their stay.
The Hyatt House brand will also allow eligible military personnel, veterans and immediate family members to combine the veteran and military rate with its upcoming holiday promotion, through which World of Hyatt members who stay for four or more consecutive nights at any Hyatt House hotel in the U.S. between November 1 and December 31, 2018 can earn 2,000 World of Hyatt bonus points.
Hyatt is also working to be an employer of choice for military veterans and their families, the company said.
Hyatt careers offer veterans the opportunity to further develop skills and pursue interests born from their military careers: leadership, teamwork and a chance to travel the world.
The Hyatt Veterans DBRG champions veterans in job placement and career development and pursues volunteer activities supporting military interests in Hyatt communities. To strengthen its military recruiting efforts, Hyatt is collaborating with Hire Purpose, an organization that helps veterans transition back into the workforce.
Hyatt Place and Hyatt House brands will also be further integrating veteran-owned businesses into the guest experience with proceeds benefiting veterans.
For instance, both brands will expand an existing preferred t-shirt vendor relationship in the U.S. with Rags of Honor, the only silkscreen shop that's 100 percent operated by homeless and unemployed veterans, with proceeds directly supporting that mission.
On Veterans Day, and weekly throughout November, colleagues at 350 Hyatt Place and Hyatt House properties across the United States will wear Hyatt-branded Rags of Honor t-shirts in a show of gratitude to those who have served.
In addition, World of Hyatt Globalists and Explorists will receive a t-shirt during any stay at a Hyatt Place or Hyatt House hotel in the United States throughout November.
Yet another initiative involves the Hyatt House brand testing Veteran Roasters coffee at participating hotels across the U.S.
"We want to show those who serve and have served in the military that we understand them. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are celebrating their service and commitment to their country this Veterans Day and beyond," Steven Dominguez, vice president of global brands, Hyatt Place and Hyatt House.
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