Hyatt Continues Brand Growth in Europe

Image: PHOTO: Exterior of Hotell Reisen, Switzerland, by The Unbound Collection by Hyatt ((photo via Hyatt Hotel Corporation))
Image: PHOTO: Exterior of Hotell Reisen, Switzerland, by The Unbound Collection by Hyatt ((photo via Hyatt Hotel Corporation))
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:20 AM ET, Mon December 7, 2020

Hyatt announced today, December 7, that it is continuing its brand growth into Europe with twenty new hotels.

The company's plan to grow its European portfolio significantly by the end of 2023 includes many new hotels in cities in which Hyatt did not have hotels, such as Reykjavik and Prague.

Nine new properties in Europe have opened this year so far, including two Hyatt Place and Hyatt House hotels near Paris's Charles de Gaulle Airport. Hyatt Place and Hyatt House select service brands have eight additional hotels slated to be built in Europe by 2023.

The United Kingdom will receive three new Hyatt-brand hotels, the Park Hyatt hotel in London's Nine Elms district, the Park Hyatt London River Thames and the Hyatt Centric Cambridge.

In Helsinki, Finland, Hyatt will expand with the Grand Sansa Hotel under The Unbound Collection by Hyatt. The Byblos Hotel in Mijas, Spain and the Hotell Reisen in Switzerland are also under this brand.

The Grand Hyatt brand is currently developing the Grand Hyatt Limassol, in Cyprus.

There are fifteen new properties under development under the Hyatt Place, Hyatt Regency, Andaz and Alila brands in some of the most popular cities in Europe.

"Hyatt is in the process of transforming the hotel landscape in Europe with planned openings for new Hyatt-branded hotels in some of the most sought-after leisure destinations in the world," said Peter Norman, senior vice president real estate and development EAME/SWA, Hyatt. "Supported by strong brand recognition and demand for the high-quality experiences for which Hyatt is known, we look forward to welcoming guests and World of Hyatt members in these key European destinations. Further, with half of Hyatt's executed pipeline in Europe consisting of franchise agreements, we are thrilled to collaborate with a number of new, as well as existing, owners to bring these exciting projects to fruition.


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Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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