by Brian Major
Last updated: 9:00 PM ET, Wed October 14, 2015
Photo courtesy of Karisma Hotels & Resorts
Karisma Hotels & Resorts officials joined members of the Jamaica Tourist Board Tuesday to provide details of the all-inclusive resort company's earlier announced expansion across the highly popular Caribbean destination. The company will build nine hotels - representing more than 4,000 rooms - over the next decade, said Ruben Becerra, Karisma's vice president for corporate affairs and business development.
Becerra said Karisma is already spending $45 million to build Azul Seven, a 149-room resort in Jamaica's Negril district. The property will be adjacent to Azul Sensatori, which opened last year.
The new properties will be located in the Llandovery district of St. Ann parish on Jamaica's north coast. Becerra said Llandovery encompasses 228 acres and "has access to more than a mile of pristine beachfront." He said the company will spend $900 million on the "eight to 10 year project." The hotels will include several brands with the first to debut in 2017-2018. Karisma brands include Azul, El Dorado, Allure, Adriatic Beach and Generation Villas.
Becerra revealed "Increase of airlift is also a part of the master plan." He added, "We are extremely excited to continue working and growing alongside the people of Jamaica, and we remain committed to further enhancing the already bourgeoning tourism industry here."
He said the Azul Sensatori "was sold out for the entire year less than a month after opening," leading the company to expand the resort with an additional 149 suites.
"Jamaica continues to attract some of the world's leading hotel brands, and Karisma's latest announcement is a testament to that," said Paul Pennicook, Jamaica's tourism director. "We are very optimistic for our island nation to remain highly coveted by the travel and tourism community."
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