by Lacey Pfalz
Last updated: 10:05 AM ET, Fri September 11, 2026
Travelers can now book Viking, Scenic Luxury Cruises & Tours and Emerald Cruises & Tours through JetBlue Vacations, which allows them to earn TrueBlue loyalty points and cruise loyalty rewards at the same time.
The expansion continues JetBlue’s tech subsidiary Paisly’s move into river cruise packages. Travelers can earn TrueBlue and cruise loyalty rewards at the same time by booking river cruise packages with JetBlue Vacations, adding value beyond packaging a cruise and flights together.
Cruise bookings through JetBlue Vacations have more than doubled year over year.
“One of the things that sets Paisly apart is the direct relationships we’ve built with our travel partners,” said Michael Schmeltzer, head of commercial at Paisly. “Viking, Scenic and Emerald Cruises are outstanding brands, and we’re excited to welcome them to our growing portfolio.
“We’re building a cruise offering that brings together great brands, flexible technology and loyalty in a way that creates real value for travelers and our partners. As we continue to grow, cruise is a category where we see a lot of opportunity.”
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