Marriott Embraces Wellness Travel Trend With New Collaboration

Image: Therme Bucharest. (Photo Credit: Therme Group)
Image: Therme Bucharest. (Photo Credit: Therme Group)
Lacey Pfalz
by Lacey Pfalz
Last updated: 10:05 AM ET, Thu August 13, 2026

Marriott International is partnering with Therme Group Global S.R.L. to explore new wellbeing initiatives, including adding Therme’s wellness destinations to Marriott Bonvoy through new travel packages. 

The new partnership with Marriott will bring Therme’s wellness expertise to the Marriott Design Lab, the hotel giant’s research and development hub. The partnership will also include travel and lodging packages centering on Therme’s wellness experiences. 

“Some of the most memorable travel experiences are the ones that change how you feel,” said Peggy Roe, EVP and Chief Customer Officer at Marriott International. “Today's guests are looking for experiences that help them slow down, recharge, and reconnect, making wellbeing an increasingly important part of the journey. That's what makes this collaboration with Therme so exciting. Together, we have an opportunity to create moments of restoration, joy, and connection that elevate every stay and create experiences guests won't find anywhere else.”

Therme offers wellness destinations, which include heated pools, parks, water parks and other attractions, in destinations from Bucharest to Toronto, with new developments in exciting destinations, including Dubai, Incheon and Washington, D.C. 


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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