Marriott Embraces Wellness Travel Trend With New Collaboration

Image: Therme Bucharest. (Photo Credit: Therme Group)
Image: Therme Bucharest. (Photo Credit: Therme Group)
Lacey Pfalz
by Lacey Pfalz
Last updated: 10:05 AM ET, Thu August 13, 2026

Marriott International is partnering with Therme Group Global S.R.L. to explore new wellbeing initiatives, including adding Therme’s wellness destinations to Marriott Bonvoy through new travel packages. 

The new partnership with Marriott will bring Therme’s wellness expertise to the Marriott Design Lab, the hotel giant’s research and development hub. The partnership will also include travel and lodging packages centering on Therme’s wellness experiences. 

“Some of the most memorable travel experiences are the ones that change how you feel,” said Peggy Roe, EVP and Chief Customer Officer at Marriott International. “Today's guests are looking for experiences that help them slow down, recharge, and reconnect, making wellbeing an increasingly important part of the journey. That's what makes this collaboration with Therme so exciting. Together, we have an opportunity to create moments of restoration, joy, and connection that elevate every stay and create experiences guests won't find anywhere else.”

Therme offers wellness destinations, which include heated pools, parks, water parks and other attractions, in destinations from Bucharest to Toronto, with new developments in exciting destinations, including Dubai, Incheon and Washington, D.C. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...
Upcoming Webinar
Who is Exoticca and bucket list destinationsFriday, October 2, 2026
2:00pm Eastern
Discover the world of Exoticca and see why extraordinary travel doesn’t have to come with an...
Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...
Upcoming Webinar
Who is Exoticca and bucket list destinationsFriday, October 2, 2026
2:00pm Eastern
Discover the world of Exoticca and see why extraordinary travel doesn’t have to come with an...