Sonesta International Hotels Corporation has announced a
strategic alliance agreement with premier group AKEN Hotels & Resorts with
a growing portfolio across South America and the Caribbean. The definitive agreement
is expected to be finalized in mid-year 2025.
This is a significant agreement in Sonesta’s international
expansion,” said Brian Quinn, Sonesta’s Chief Development Officer. “Mexico,
Central America, the Caribbean and South America represent tremendous potential
for travel demand, guest loyalty and engagement.”
He added, “Collaborating with AKEN allows us to scale
quickly in a high-growth region while aligning with a brand that shares our
commitment to exceptional service and guest experience. Sonesta’s approach to
growth has three pillars - to be Fast, Friendly and Flexible, and we see this
as the beginning of a long and mutually beneficial relationship.”
Keith Pierce, Sonesta’s EVP and President of Franchise and
Development said in a statement, “As travelers continue to look for authentic
experiences, this agreement represents a unique opportunity for Sonesta to
create a strategic alignment with AKEN, a brand recognized for its experience
in ecotourism and conscious luxury. Latin America offers both cultural richness
and untapped growth opportunities, and AKEN Hotels is an ideal collaborator
with local insight and operational excellence. This relationship will bring
Sonesta immediate critical mass in this new luxury market.”
The strategic alliance will integrate AKEN’s properties into
Sonesta’s global loyalty ecosystem, offering members new destinations for
redemption and deeper regional access.
“We’re thrilled to begin a relationship with Sonesta to
bring the spirit of South American hospitality to a broader global audience,”
said Luis Gallotti, co-founder and co-CEO of AKEN Hotels & Resorts.
“This collaboration,” he added, “allows us to amplify our
reach, strengthen our global sales distribution and accelerate our growth while
remaining true to our roots—offering guests immersive local experiences,
thoughtful service, and beautifully designed stays. Together, we are creating
new pathways for discovery, loyalty, and growth—both for our guests and our
teams.”
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