Last week, Hilton Worldwide announced significant expansion of its industry-leading soap recycling program to include 1,370 hotels across its portfolio, including all 750 properties under its All Suites brands, which include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.
Through the program, Hilton is able to recycle discarded soap and amenity bottles and donate them to communities in need in an effort to reduce hygiene-related illnesses.
Brand Standard
By making participation in the program a brand standard for the first time in industry history, Hilton has nearly doubled the number of hotels working to recycle partially-used soap.
"Across our All Suites portfolio, we are extremely proud to become the first three major hospitality brands to make soap recycling a brand standard when it goes into effect later this year," said the global head of Hilton's All Suites brands Bill Duncan in a statement.
Hilton's aforementioned All Suites brands comprise nearly 15 percent of its current portfolio and nearly one-third (29 percent) of its pipeline. That said, the number of participating hotels is likely to grow.
Millions of Pounds
So far, Hilton has already collected more than one million pounds of discarded soap, and that soap has been recycled into more than four million new bars of soap through Hilton's partnership with Clean the World and other organizations.
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What's more, the collection has reduced as much as 570 tons of waste that would otherwise be added to landfills.
Hurricane Matthew Relief
With cholera cases surging in Haiti in the wake of Hurricane Matthew, Clean the World - with the help of Hilton's soap recycling program - aims to provide up to 400,000 bars of soap to victims of Matthew in not only Haiti, but the Dominican Republic, the Bahamas and the Southeastern coast of the U.S.
"Nearly two million children die every year from preventable hygiene-related illnesses, and simple handwashing could cut these rates by nearly 50 percent," Hilton president and CEO Christopher J. Nassetta said in a statement.
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