Universal Orlando has unveiled a new advertising campaign with the purpose of marketing its resort as a weeklong vacation experience.
The ad campaign titled “This Changes Everything” is set to debut during Super Bowl LX on NBC and Peacock this Sunday.
The campaign features four different guests, each overcoming self-doubt by embracing the people around them and the memories they cultivate at the resort. The first ad titled “Lil’ Bro” will air just before the halftime show, with the remaining stories debuting over the next month.
The ads will focus on four individuals, but will also show off the four theme parks Universal Orlando has to offer: Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay and the all-new Universal Epic Universe.
“‘This Changes Everything’ is more than just a campaign – it signals a new chapter for Universal Orlando and reflects the spirit of what our guests experience here every day,” said Alice Norsworthy, president, global marketing, Universal Destinations & Experiences.
The campaign was developed in partnership with creative agency Lucky Generals and directed by Ben Quinn at Superprime, showcasing a commitment to cinematic storytelling.
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