Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 55-year history of breaking boundaries, named David Herrera as chief consumer sales and marketing officer and Christine Da Silva as senior vice president of branding and communications.
On the heels of the company's resumption of cruising, relaunching its 17-ship fleet after a 500-day pause, NCL said it is redefining its marketing and communications efforts.
Herrera has been with NCL's parent company, Norwegian Cruise Line Holdings Ltd. since 2015, after first joining as a senior advisor in 2012. In his new position, he will oversee the organization's consumer advertising and promotional strategy as well as direct outbound and online sales channels. He has held a variety of roles within the organization, including senior vice president of brand finance, strategy and consumer research; senior vice president of corporate development and strategy for NCLH; and president of NCLH China. Prior to joining the company, Herrera was an investment banker, financial advisor and founder of a private investment firm.
Da Silva, who has been with NCL for nearly four years, will lead the branding, communications and events teams. While at NCL, Da Silva launched Norwegian's Giving Joy initiative, recognizing educators across North America, and most recently led the development of EMBARK with NCL, providing nearly three million viewers a look into the company's return to cruise journey. She also launched the brand's internal communication platform, NCL Connect. Prior to joining NCL, she led her own communications practice.
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