Riverside Luxury Cruises Partners With Jerne to Streamline Travel Advisor FAMS

Image: Riverside Debussy. (Photo Credit: Ian Schemper Photography/Per Karehed Photography/Riverside Luxury Cruises)
Image: Riverside Debussy. (Photo Credit: Ian Schemper Photography/Per Karehed Photography/Riverside Luxury Cruises)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:50 AM ET, Tue August 13, 2024

All-suite European luxury river cruise company, River Luxury Cruises has announced a partnership with Jerne, the leading platform connecting hundreds of experienced providers to offer a simplified solution for cruise line and travel advisors managing hosted and self-guided river cruise familiarization (FAM) opportunities.

“According to our survey of hundreds of top travel advisors, their priority is experiencing new products that they can share with their top clients,” said Tim Morgan, CEO, Jerne. “By partnering with the exceptional Riverside product, we are able to provide exactly what they’re looking for in order to build new sales for themselves and their agency.”

Celebrating its recent top 10 favorite cruise line rating by readers of Travel + Leisure, Riverside is offering travel advisors the ability to apply for guided experiences aboard more than 500 voyages on the Danube, Rhine, Rhône, Moselle and Main rivers through December 2025.

Travel advisors will be able to build a profile managed through the Jerne platform that tells the story of their business, search and apply for familiarization opportunities that align with their product focus and manage and share the content they’ve created during their experience – providing valuable ROI to Riverside and the travel advisor and their travel agency.

Jen Halboth, CEO of Riverside Luxury Cruises said in a statement, "Partnering with Jerne gives us an efficient and effective platform to manage the vetting, application process, and marketing opportunity related to hosting travel advisors.”

She added, “Riverside values Travel Advisors’ indispensable role in creating unforgettable experiences for their clients and we understand it’s important to experience a travel product firsthand.  When they see it, they sell it.  We can’t wait for more travel advisors to share all of the beautiful experiences they see with Riverside and recommend us.”

While all travel advisors are invited to apply, those with over US$1.5M in annual sales will receive preferred access to Riverside familiarization opportunities across the line’s European fleet of all-suite ships. Through Jerne’s recent acquisition of The 1000, a club for the world’s most influential travel advisors, Riverside has access to inviting Jerne’s existing top travel advisors with cumulative verified annual sales exceeding US$1 billion.

"Riverside has been making waves in the industry with their stunning ship interiors, exceptional food and incredible service," said Morgan. "We’re pleased to make it easier for travel advisors to discover Riverside and rave about it to their clients through the offline and online sharing of content – the epitome of influence.”


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