The United Kingdom’s leading river cruise operator is gearing up for a grand celebration next year to honor the 40th anniversary of its parent company, Riviera Travel.
Riviera River Cruises has announced a generous gift card giveaway exclusively for travel advisors and will hold a drawing for gift card prizes valued at thousands of dollars.
For every finalized European river cruise reservation they make in January and February of 2024, advisors will receive a raffle entry for a chance to win one of six American Express or Visa gift cards, ranging in value from $250 to a whopping $1,000.
To celebrate alongside its guests, Riviera will also host a special 40th-anniversary celebration onboard every 2024 river cruise departure.
“In 2024, Riviera Travel is celebrating 40 years of making travelers’ vacation dreams a reality,” said Marilyn Conroy, Executive Vice President Sales and Marketing North America for Riviera River Cruises. “In that time, our travel advisor partners have been central to our success—and they will continue to be in the future. To celebrate, we’ll be holding a drawing for North American advisors to win gift cards worth up to $1,000. There are six gift cards in all and the more you book, the better your chances are to win.”
Details of the gift card drawing:
- Each new booking secured between January 1 and February 29, 2024, will earn travel advisors one entry into the drawing.
- The prize pool features six American Express or Visa gift cards, segmented into two categories: two cards valued at $1,000 each, two at $500, and two more at $250.
- This initiative can be combined with Riviera’s wave season promotion, which extends a $400 per individual discount on eight-day cruises slated for 2024 and 2025, or a $700 discount for longer 11- to 15-day voyages. As part of this promo, advisors will receive a $100 gift card for each cabin they book.

Solo travelers are invited to sail the Seine without paying single supplements. (photo courtesy Riviera River Cruises)
Renowned for its diverse offerings, Riviera River Cruises boasts an expansive array of onboard vacations sailing along some of Europe's most picturesque rivers and waterways. These itineraries include exclusive departures for solo travelers, exempt from single supplement charges, and specialized journeys tailored to the holiday season.
The company prides itself on operating one of the Continent’s freshest fleets, characterized by commodious cabins and suites, first-class service, a relaxed atmosphere, a sumptuous dining scene and captivating off-ship excursions. Foodies can delight in rich culinary offerings, ranging from lavish breakfast spreads to exquisite four-course dinners spotlighting both regional and global delicacies. Guests can also partake in expertly curated excursions, exploring iconic landmarks and lesser-known treasures alike.
A hallmark of Riviera's commitment to transparency and exceptional value is its steadfast promise to eschew hidden fees or surcharges, and the decision to extend gratuities remains at the discretion of its guests.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore