G Adventures Announces Travel Advisor Karma Cards for Taylor Swift Concert

Noreen Kompanik
by Noreen Kompanik
Last updated: 2:05 PM ET, Tue July 2, 2024
You Belong with G Experience

You Belong with G Adventures (Photo Credit: G Adventures)

Travel operator G Adventures has just announced it is adding five extra tickets known as a ‘karma card’ for travel advisors hoping to win a ticket to the ‘You Belong with G Experience’ to see Taylor Swift in concert.

Over the past six months, 30 winners have been announced around the globe and 75 top sellers will dance it out in three cities as part of four groups of hardcore T-Swizz and travel fanatics.

The five extra ‘karma card’ tickets will be awarded to one agent per region who can demonstrate why they deserve to be partying at Taylor Swift’s The Era’s Tour in New Orleans in a submitted 30-second video.

The team of judges will be looking for sequins, song and dance, glitter and the kind of unbridled lyrical mastery and passion that only true Swifties can emanate. Entries are now open and the deadline is at midnight on July 10, 2024.

Jenn Stevens, US trade marketing manager for G Adventures, says the response to the operator’s ‘You Belong with G’ experience has been unreal.

She stated, “We’ve got a lot of excited agents on our hands who are counting down the days until they can see Taylor Swift live in concert. Personally, I can’t wait to bring our community of agents together to experience the magical sense of camaraderie Taylor has created amongst her fans, which is what we aim to create amongst our own travel community.”

Stevens added, “Today, we are calling out for the MOST committed fans of all to step up and show us what they’ve got to earn an extra space for their region as a thanks for supporting us. We’re going to have an absolute blast, and I’m looking forward to seeing what our agents bring with this next challenge.”

The karma card video incentive runs from July 2 - 10, 2024. The winner will be selected by the US regional sales team. A minimum of four bookings with G Adventures must have been made during the campaign period, which has run from January 1 - June 30, 2024, and winners will be announced on July 12, 2024.

 


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