by Lacey Pfalz
Last updated: 11:05 AM ET, Tue May 21, 2024
The Globus family of brands, which markets and sells Globus, Cosmos and Avalon Waterways, is enhancing its advisor support through a new restructuring of its sales and trade marketing teams, including the return of Cory McGillivray as senior director of sales operations and channel marketing.
The brands, which also recently unveiled its new suite of travel advisor resources, including a travel advisor portal, educational platform and marketing platform, will increase the trade marketing team by 50 percent.
Cory McGillivray is returning to Globus as senior director of sales operations and channel marketing. (Photo Credit: Globus family of brands)
McGillivray spent nearly ten years with Globus before heading to Silversea. Under his direction, the trade marketing team will expand to include Dave Llewelyn, manager of sales development and channel marketing; Faith McDade, marketing coordinator; and Tamara Olton, partner training specialist.
“Merging our sales and channel marketing teams creates a seamless path to success for our Advisor partners,” said McGillivray. “Through shared insights, coordinated strategies and tailored resources, our sales team – now supported by a group of new and expert trade marketing specialists – creates a symbiotic relationship where both teams leverage the strengths of the other to better navigate the dynamic landscape of the travel industry, ensuring our valued Advisor partner needs are not just met, but exceeded."
"With this new, improved team approach, we’re committed to giving ‘U’ – our partners – everything ‘U’ need to succeed," McGillivray continued.
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