by Lacey Pfalz
Last updated: 8:40 AM ET, Thu March 20, 2025
WHY IT RATES: The tour operator is now a regional member of WTTC, contributing to discussions that will shape the future of the travel industry. — Lacey Pfalz, Associate Editor, TravelPulse
The World Travel & Tourism Council (WTTC) is pleased to welcome Classic Vacations as a Regional Member. This new partnership highlights Classic Vacations’ commitment to working with industry leaders to enhance the luxury travel experience and support the sector’s ongoing growth.
Founded in 1978 and headquartered in San Jose, California, Classic Vacations is a premier global luxury travel company that works exclusively with travel advisors to curate and facilitate personalised vacations and travel experiences for high value travellers.
The company provides a wide range of global high-end accommodations, exclusive tours, and tailored travel planning services and tools, fulfilling a fundamental enable role to the industry. Recognised as Virtuoso’s top-producing tour partner in the U.S. for two consecutive years, Classic Vacations continues to set a high standard in luxury travel.
Classic Vacations is joining WTTC to contribute to and collaborate with global industry leaders in shaping the future of travel. As a trusted partner to travel advisors, the company is committed to driving tech and human-driven innovation, advocating for meaningful industry initiatives, and contributing to important discussions on the evolution of luxury travel.
WTTC serves as the global voice of Travel & Tourism, uniting leading industry figures to drive sustainable growth, advocating for positive change, and developing policies that enhance the sector’s economic and social impact.
Julia Simpson, WTTC President & CEO, said: “We are delighted to welcome Classic Vacations to WTTC as a Regional Member.
“Their dedication to delivering exceptional luxury travel experiences aligns with our mission to foster a stronger, more sustainable Travel & Tourism industry. We look forward to collaborating to shape the future of the sector.”
Melissa Krueger, CEO of Classic Vacations, said: “At Classic Vacations, we believe in the power of collaboration to drive positive change in the travel industry. Joining WTTC allows us to contribute to key discussions shaping the future of luxury tourism and responsible tourism while further strengthening our partnerships across the global travel ecosystem.
“We are excited to work alongside fellow industry leaders to elevate the role of travel advisors in shaping extraordinary experiences.”
Classic Vacations continues to expand its offerings, including a recent partnership with Vrbo, which provides clients with access to instant-book vacation rental inventory.
Additionally, the company’s acquisition by The Najafi Companies in 2021 has strengthened its position in the luxury travel market, enhancing both their tech-enabled and human-powered offerings while supporting further growth across the platform.
With a strong commitment to innovation, personalised service, and industry collaboration, Classic Vacations looks forward to playing an active role within the WTTC community.
SOURCE: World Travel & Tourism Council press release.
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