Learn To Sell Jamaica Region by Region

The land of Bob Marley and James Bond, pirates and slave rebels, sunny beaches and mountainside coffee plantations, uninhibited party places and elegant English gardens and golf courses - Jamaica captures the imagination of travelers in so many ways. Travel advisors will find that understanding the diversity of just this one destination will open the door to working with a whole variety of clients, many of them destined to become repeat visitors. Take some time now to treat yourself to an overview of this Caribbean paradise that focuses on its offerings region by region, then consider learning more in the Jamaica Travel Specialist program sponsored by Travel Agent Academy at oneloverewards.com.

Thanks to 1960s Flower Children who connected with the lush tropical beauty of this once-remote region in northwestern Jamaica, Negril caught the attention of travelers worldwide and has become a major resort destination for those wanting to escape it all. A nature-worshipping, anything-goes attitude prevails, while Negril has followed a path toward sustainability. Today visitors will find idyllic beaches, a wide variety of resorts, including clothing-optional ones, places to party into the night and abundant opportunities to explore beautiful landscapes.

Home to Jamaica's primary airport and boasting a popular cruise port, Montego Bay on the northern coast has a little of everything to offer and is like a microcosm of the overall destination. Here visitors will find a colorful vibe, top resorts, idyllic beaches with white sand and crystalline waters, superb golf courses, natural wonders, a lively night scene and plenty of important history detailing plantation life, slave liberation and the quaint port of Falmouth. Its proximity to Cockpit Country offers a chance to view the fascinating karst formations among which escaped slaves, the Maroons, once lived. Today their descendants keep many of their traditions alive.

Ocho Rios, with waterfalls, beautiful jungle and mountains edging its shoreline, is the homeland of reggae, Bob Marley Land, and a playground for James Bond - or at least a source of inspiration for author Ian Fleming, who lived and worked in this area. Visitors can come here to relax on the beach or at a world-class resort, or engage in their own thrilling eco-adventures, from river tubing to jungle roller coasting to hiking Dunn's River Falls.

Hollywood celebrities put Port Antonio on the map for luxury vacationers in the 1950s, though its history as Jamaica's first tourism destination stretches back to the 1880s and includes visitors like Rudyard Kipling and J.P. Morgan, Jr. Located on the eastern end of Jamaica's northern coast, the town sits on a beautiful bay against the backdrop of the Blue Mountains. Visitors can learn the stories of Port Antonio's famous vacationers, and even enjoy one of actor Errol Flynn's favorite activities - bamboo rafting down the Rio Grande. They can also visit Blue Lagoon, hike the Blue Mountains, learn about plantation life and the culture of the escaped slaves known as Maroons - and much more.

On the southern side of the Blue Mountains is Kingston, Jamaica's capital and cultural center. Here your clients can learn about everything from the roots of reggae to the island's pirate past, including its British heritage as well as the work of Jamaican artists from the 1920s to the present. Outdoor enthusiasts can escape to the Blue Mountains, which are about 30 minutes away, where they can enjoy activities like bike rides through coffee plantations and beautiful views.

Clients seeking adventure a little more off the beaten path might want to head to Jamaica's South Coast. Even though the region is very pristine, it does have some luxury resorts and such attractions as mineral baths. Key activities here include boat tours through the wilderness, drives over rugged terrain and past fishing villages, visits to English gardens and rounds of golf in the cool mountain air. And there is plenty of beach to enjoy!

If this overview of Jamaica's main regions piques your interest, take a deep dive into the destination by enrolling in the Jamaica Travel Specialist training program sponsored by the Travel Agent Academy at oneloverewards.com. Not only will you find more detailed information on the offerings, you will also learn about the destination's desire to work with you as a partner and reward your success.