Alaska Air’s Quarterly Forecast Better Than Expected Despite Boeing Incident

Image: PHOTO: Alaska Airlines Boeing 737. (Photo via Alaska Airlines)
Image: PHOTO: Alaska Airlines Boeing 737. (Photo via Alaska Airlines)
Donald Wood
by Donald Wood
Last updated: 8:50 AM ET, Tue March 12, 2024

Alaska Air Group announced its quarterly financial results would not be as bad as initially expected following a January incident that saw one of its planes lose a door midflight and the subsequent grounding of several aircraft in the carrier’s fleet.

According to Reuters.com, Alaska Air officials revealed that quarterly adjusted loss per share to start 2024 was 55-45 cents per share, which was far lower than the loss of $1.18 per share estimated by financial experts.

One reason the airline believes its first-quarter forecast will be stronger than expected is that the company received unspecified partial compensation from Boeing related to the January 5 incident in which a door plug ripped off a 737 MAX 9 plane mid-flight.

The impacted MAX aircraft were grounded, which impacted Alaska’s flight schedules.

“Given recent strength in demand through Spring Break travel periods and continued recovery of West Coast business travel, we now expect an even greater year-over-year improvement in Q1 2024 profitability,” Alaska Air officials said.

While the lower-than-expected losses are expected in the first quarter, the airline said its full-year expectations are in “flux” due to potential issues with plane deliveries as the Federal Aviation Administration (FAA) and Department of Justice (DOJ) scrutinize Boeing and its operations.

Earlier this month, Alaska Airlines announced a new partnership with Expedia designed to create a one-stop portal to book dream adventures, dubbed Alaska Vacations. Alaska Mileage Plan members can now bundle flights, hotels, car rentals, and activities, all while earning miles and saving money.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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