Delta recently announced its partnership with LSTN Sound Co. to brings its luxury, noise-canceling headphones to first class patrons.
The collaboration is about far more than enlivening the experience for its passengers but also to help raise funds for a great cause.
Tim Mapes, Delta's Senior Vice President and Chief Marketing Officer, explains, via press release: "Our partnership with LSTN directly aligns with Delta's commitment to give back to local communities, while making thoughtful enhancements to the on-board experience for our customers. Delta was interested in LSTN not only because of its stylish and functional headphones, but for the innovative way in which they serve communities around the world."
LSTN Sound Co. isn't just a luxury headphone purveyor, it takes proceeds from every purchase of its premium products and gives it to its partner charity, the Starkey Hearing Foundation.
The organization is dedicated to providing hearing aids to people in need around the world. This particular partnership between LSTN and Delta means more than just more contributions for the cause but also a future in-flight film touting good will.
A press release explains both brands will assist the organization with a charitable trip to Peru that will help supply hearing aids to those who need them. That particular mission in May will be filmed and make its way to future seatback screens on Delta flights.
LSTN founder Bridget Hilton states, "Delta has always enabled our mission by helping us travel around the world, and we are excited they are partnering with us to change lives of thousands in need."
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Besides those in Delta One, the headphones will make their way to those flying Delta Premium Select later in the year. Delta touts this as just one part of its extensive multi-billion dollar customer experience overhaul, which includes snazzy new interiors, revamped entertainment systems, more abundant Wi-Fi and free meals.
TravelPulse previously reported the airline would also extend its lavish Delta One service to its business class: "These days, most international airlines are finally installing fully flat seats with aisle access in Business Class, but Delta has flown to the front of the pack with this game-changing announcement. Business Class seats - especially on international flights - are spacious, no doubt. But these new seats will feature one thing missing from most, and that feature is a door you can close for complete privacy."
Thanks to a charitable collaboration, those paying the big bucks will certainly hear the difference.
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