JetBlue Introduces Refreshed Liveries Amid Expansion

JetBlue aircraft will feature a bolder, bluer look as the carrier has announced a new standard livery designed to reflect its role as an industry disruptor as it expands to new markets.

The first JetBlue aircraft to receive the new livery paint is an Airbus A321 with Mint named "A Defining MoMint," which will enter service on Thursday, June 15.

The new look features a blue allover fuselage; energized and extended tailfin patterns; a larger JetBlue logo; colorful winglets with a refreshed palette of accent colors and the aircraft's pattern and the JetBlue logo featured on the belly.

The airline plans to refresh all of its current standard liveries as part of its normal aircraft painting cycle. In addition to the A321 with Mint aircraft, JetBlue's all-core aircraft will also receive new livery designs with refreshed patterns and a broader set of accent colors.

"Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else," Jayne O’Brien, head of marketing and loyalty, JetBlue, said in a statement. "The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service."

The livery design is JetBlue’s first-ever complete refresh of its paint design and travelers can expect to notice the new-look aircraft more frequently later this year.

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