United Airlines is launching a new tiered fare structure for passengers traveling in premium cabins on long-haul international, transcontinental U.S. and select Hawaii flights.
The new fare options for United Polaris and United Premium Plus customers join the existing basic, standard and flexible fares in United Economy cabins.
The airline has already redesigned the shopping pages on its website and mobile app and plans to launch the new categories in select markets this month.
Tiers will expand to additional long-haul international, transcontinental U.S. and longer Hawaii flights later this year, United said.
Overview of United Polaris fare categories. (Photo Credit: United Airlines)
With these changes, the front cabin will be branded United Polaris on select transcontinental U.S. and select longer Hawaii flights. Passengers who buy the standard or flexible fares in United Polaris on these flights will have access to the United Polaris lounge, while travelers who purchase the base option for United Polaris will still have access to the United Club.
For travelers flying in premium cabins on long-haul international and transcontinental U.S. flights and flights between United's hubs in Newark, Washington D.C. and Chicago and Hawaii, the base category offers customers the lowest price point, while the standard category includes perks like free seat selection, additional checked bags and the ability to make changes.
Finally, tickets in the flexible category are fully refundable and offer all the benefits included in standard tickets.
Overview of United Premium Plus fare categories. (Photo Credit: United Airlines)
"These new tiered options give customers more choice and make it easier to find a fare that includes the benefits they want most, whether that's a great value, added perks, or maximum flexibility," United's Chief Commercial Officer Andrew Nocella said in a statement.
There's no change to what's included in the basic, standard and flexible categories for domestic and short-haul international flights and travel in United Economy cabins on long-haul international flights.
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