Alaska Airlines has brought back its occasional C-Level executive to star in a new series of commercials aimed at a very specific time of season.
Football season, that is.
The carrier, with its major hub in Seattle, has commissioned star Seattle Seahawks quarterback Russell Wilson to front three commercials in his duty as Alaska Airlines' Chief Football Officer.
The first is entitled "Canoe" and focuses on teamwork and practice.
The second one, "Drum Circle," is about getting in sync with your teammates.
The third, "Woodcarving," teaches how small details mean so much.
The airline compiled footage from all three 30-second spots to also produce a 60-second commercial - and, in this video, a behind-the-scenes look at the filming and a few bloopers and outtakes.
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