Rail Europe integrated the BritRail Pass into its global B2B distribution system to enhance its offerings to travel advisors, tour operators, and OTAs.
“The BritRail Pass strengthens our role as experts in European rail passes,” said Rail Europe CEO Björn Bender.
“It complements our existing portfolio and enables our global trade partners to build more flexible, higher-value Great Britain itineraries, particularly for long-haul markets where regional exploration is becoming increasingly important,” he added.
The BritRail portfolio includes BritRail Pass, BritRail England Pass, BritRail South West & South Wales Pass, BritRail Spirit of Scotland Pass and BritRail London Plus Pass.
“For the trade, the product addresses three core priorities: operational simplicity, fare flexibility and the ability to build structured itineraries across Great Britain,” Rail Europe said.
The majority of BritRail passes are available in first and standard class, with “both consecutive and flexible validity options, as well as youth, senior and child discounts,” the company said.
BritRail also offers a range of other benefits, including a 2-for-1 entry offer for popular attractions.
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